The tenth series of ITV2’s Love Island concluded last week and engagement with our Reality TV content grew as its loyal fanbase tuned in. While the summer favourite has potentially lost some of its sparkle, it’s still a big draw for younger TV viewers with an estimated three million 16-34 year olds tuning in.
Last week, a packed summer schedule of supreme sporting action drove engagement with our Sport category to a record weekly high. Page views for the category over the past seven days were a huge +66% higher than the 2023 weekly average as interest in our Tennis, Cricket, Formula 1 and Cycling content exploded.
Tennis and the prestigious Wimbledon championships captured the nation’s attention over the first two weeks in July. Despite a lack of British talent in the final stages, interest was still high through to the final weekend. More than 23m Tennis page view across Wimbledon fortnight 5.8x higher than the prior two weeks.
