Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Opinion

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Comment: Will Covid-19 force the adtech reset?

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Comment: Will Covid-19 force the adtech reset?

The Drum’s key conclusions from a panel with our CEO Damon Reeve, Newsworks’ Tracy De Groose and Mediacom’s Geoff de Burca…

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Case study: Majority of online Covid content is 'brand safe'

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Case study: Majority of online Covid content is 'brand safe'

The Ozone Project's CEO, Damon Reeve, talks to Campaign about how keyword blocking pushes advertisers into the long-tail of unregulated content…

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Comment: The impact of keyword blocking on premium publishers

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Comment: The impact of keyword blocking on premium publishers

The Ozone Project's CEO, Damon Reeve, features in a global Reuters discussion about the impact coronavirus is having on advertising for publishers…

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Comment: How publishers are responding to the Covid crisis

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Comment: How publishers are responding to the Covid crisis

Craig, our CRO, discusses the impact of one-dimensional keyword blocking, with solutions for advertisers and publishers…

Shining a light on the darker side of bid shading

Shining a light on the darker side of bid shading

Two months into 2020 and it feels like we’re at a real inflexion point for programmatic advertising - and in a very good way. Thanks to the commitment from advertisers and publishers, the conversation surrounding the need for greater trust and transparency in digital advertising has never been louder.

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Comment: The long and winding road to diversity

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Comment: The long and winding road to diversity

Our Agency Sales Director Natalie shares her experience of working in our industry for International Women’s Day…

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Comment: The fight against the 404bot fraud

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Comment: The fight against the 404bot fraud

Our CEO Damon talks to The Drum about potential fraud in ads.txt and how the industry collectively must tackle this…

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Comment: Advertiser demand grows for safer environments

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Comment: Advertiser demand grows for safer environments

Craig, our CRO, discusses growing advertiser demand for safer, contextually relevant and more private environments…