Opinion

Advertisers turn to Ozone as broadcast platform alternative

Advertisers turn to Ozone as broadcast platform alternative

Over the past week we have seen a growing number of approaches from advertisers and agencies looking to invest their marketing budgets in Ozone’s trusted, broadcast-scale platform. We are in no doubt that the guarantee of brand-safe, editorially governed environments is an incredibly attractive proposition for advertisers as they seek to divert their budgets from Facebook’s challenged environment.

Comment: Facebook advertising boycott

Comment: Facebook advertising boycott

Our CRO Craig comments on the opportunities for trusted and transparent platforms like Ozone in the wake of the Facebook boycott…

Comment: Transparency in programmatic advertising

Comment: Transparency in programmatic advertising

Our COO Danny comments on the challenges surrounding transparency in programmatic post the recent ISBA / PWC report…

The why, what and how to building a better future for programmatic

The why, what and how to building a better future for programmatic

The results from ISBA’s Programmatic Supply Chain Transparency Study, carried out by PwC and in association with the AOP, have practically self-penned the industry’s headlines for the past few days.

Opinion: What the ISBA report means for programmatic

Opinion: What the ISBA report means for programmatic

The Ozone Project’s CEO, Damon Reeve, writes for The Drum with a view of why things need to change in programmatic, what should happen and how they should be done…

Comment: ISBA report is "first step in a positive trend"

Comment: ISBA report is "first step in a positive trend"

Further comment from The Ozone Project's CEO, Damon Reeve, regarding the issues that have come to light as a result of the ISBA, PwC and AOP study…

Comment: ISBA/PwC/AOP digital transparency report

Comment: ISBA/PwC/AOP digital transparency report

The Ozone Project's COO, Danny Spears, comments following the publication of ISBA’s report into transparency in the programmatic supply chain…

Comment: Industry reacts to AA/WARC's 2020 forecasts

Comment: Industry reacts to AA/WARC's 2020 forecasts

In light of businesses reimagining in the face of COVID-19, The Ozone Project's CEO, Damon Reeve, discusses the rallying of the media industry at this time…