INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.
Talking to Mediatel, our CEO Damon addresses the ongoing battle between Google and the Australian Government, the long term impact of the ISBA/PwC report, and what he believes the future will look like for premium digital publishers.
Along with other industry experts, Ozone marketing lead Bryan talks to The Drum about the death of the third-party cookie, saying it should lead to a better digital advertising experience for customers.
Commenting alongside other industry leaders, Ozone CRO Craig Tuck says the latest Advertising Association/WARC expenditure figures points to positive growth, with the UK bounce back outperforming the global ad market.
Bill Dennett, Ozone's senior agency sales partners and regional hub lead, talks up the amazing opportunities for Ozone in the UK’s north following the launch of our Manchester office.
Reacting to the IPA Bellwether Q4 2020 report, Ozone CRO Craig Tuck points to a cautious optimism for the months ahead, and the importance for marketers to ensure their ad spend ends up in quality digital environments.
Bryan Scott, Ozone’s Marketing Communications Director, talks to our campaign effectiveness research partner, Brand Metrics, about the importance of brand building measures in assessing our campaigns.
Our CEO Damon appears alongside other industry leaders to discuss what key trends will impact in 2021; citing transparency, value of first party data, digital campaign measurement, ethical use of data, and closer advertiser relationships as areas to continue to watch.
Ozone’s CRO, Craig Tuck, says getting “up close and personal” with advertisers and agencies will be vital to our success in 2021 in a comment piece first published as part of Mediatel’s ‘media and advertising 2021: strategies for success’ series.
