As a nation of content lovers, it’s no surprise that we take the opportunity to consume the latest news, information and entertainment updates on whatever device we have to hand. That’s why we’re working hard to ensure that at every touchpoint where our publishers have their readers’ attention, we are able to offer advertisers the opportunity to engage with them.
Digital platforms are making positive changes when it comes to the importance of user privacy. This has meant the ability to ID a user using 3rd party cookies or other artefacts obtained in an ad request is on the path to obsoletion. This article identifies how Ozone will identify users in the future.
Digital platforms are making positive changes when it comes to the importance of user privacy. This has meant the ability to ID a user using 3rd party cookies or other artefacts obtained in an ad request is on the path to obsoletion. This article identifies how Ozone will identify users in the future.
Ozone Marketplace provides advertisers and their agencies with a single point of access to Ozone publishers for their programmatic spend. This allows them to reduce SSP fees and other technology costs, ensure continued access to publisher insights and targeting data in a privacy compliant way, and shift spend into a more controlled and transparent channel.
