Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Shining a light on the darker side of bid shading

Shining a light on the darker side of bid shading

Two months into 2020 and it feels like we’re at a real inflexion point for programmatic advertising - and in a very good way. Thanks to the commitment from advertisers and publishers, the conversation surrounding the need for greater trust and transparency in digital advertising has never been louder.

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Comment: The long and winding road to diversity

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Comment: The long and winding road to diversity

Our Agency Sales Director Natalie shares her experience of working in our industry for International Women’s Day…

Case study: ROI takes off for luxury holiday brand

Case study: ROI takes off for luxury holiday brand

Working with one of the UK’s leading flight and tour operators, Ozone delivered an exceptional campaign that drove 3x ROI, a 9.2% point brand uplift, while meeting performance targets of 75%+ viewability.

Case study: Delivering new Christmas customers

Case study: Delivering new Christmas customers

In Q4 2018 The Ozone Project ran a six-figure campaign with Dunelm, the leading home furnishing retailer. Ozone’s precise targeting and audience modelling increased brand consideration by 8%, brand preference by 13% and intent to buy by 22%.

Welcome to Inside Ozone

Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

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Comment: The fight against the 404bot fraud

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Comment: The fight against the 404bot fraud

Our CEO Damon talks to The Drum about potential fraud in ads.txt and how the industry collectively must tackle this…

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Comment: Advertiser demand grows for safer environments

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Comment: Advertiser demand grows for safer environments

Craig, our CRO, discusses growing advertiser demand for safer, contextually relevant and more private environments…

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Comment: The problems with keyword blocking - it's a long list

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Comment: The problems with keyword blocking - it's a long list

Ozone talks to The Drum about on the consequences of keyword blocking for publishers and advertisers…