Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone
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Comment: Industry reacts to AA/WARC's 2020 forecasts

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Comment: Industry reacts to AA/WARC's 2020 forecasts

In light of businesses reimagining in the face of COVID-19, The Ozone Project's CEO, Damon Reeve, discusses the rallying of the media industry at this time…

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Comment: Will Covid-19 force the adtech reset?

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Comment: Will Covid-19 force the adtech reset?

The Drum’s key conclusions from a panel with our CEO Damon Reeve, Newsworks’ Tracy De Groose and Mediacom’s Geoff de Burca…

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Case study: Majority of online Covid content is 'brand safe'

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Case study: Majority of online Covid content is 'brand safe'

The Ozone Project's CEO, Damon Reeve, talks to Campaign about how keyword blocking pushes advertisers into the long-tail of unregulated content…

Case study: Leading high street bank cashing in with Premium Only Video

Case study: Leading high street bank cashing in with Premium Only Video

By partnering with a leading financial provider, Ozone was able to deliver a 24.5% point brand uplift across this campaign while beating video VTR benchmarks by +20%.

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Comment: The impact of keyword blocking on premium publishers

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Comment: The impact of keyword blocking on premium publishers

The Ozone Project's CEO, Damon Reeve, features in a global Reuters discussion about the impact coronavirus is having on advertising for publishers…

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Comment: How publishers are responding to the Covid crisis

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Comment: How publishers are responding to the Covid crisis

Craig, our CRO, discusses the impact of one-dimensional keyword blocking, with solutions for advertisers and publishers…

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Case study: Ozone display ads receive +60% more attention

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Case study: Ozone display ads receive +60% more attention

Insights from leading eye-tracking specialist, Lumen Research has shown display ads on Ozone receives +60% more attention versus other digital inventory, with outstream video receiving +46% more attention.

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Ozone ranks as the largest single publisher platform in first PAMCo inclusion

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Ozone ranks as the largest single publisher platform in first PAMCo inclusion

According to PAMCo data released today, The Ozone Project, the UK’s leading high quality digital advertising environment, is the largest single publisher platform with an impressive reach of 42.6 million adults on a monthly basis. The Ozone Project reaches 33.6m adults every week (79% of its monthly total) and 19.4m on a daily basis (46% of monthly reach).