The last few years have seen a definite rise in foodie culture across the nation, fuelled by perennial TV favourites such as Masterchef and Great British Bake Off, as well as new and increased product ranges available in many high street stores and supermarkets. Whether it’s Aperol becoming the new darling of summer drinking, or ‘dine in for a tenner’ deals being a staple of many a shopping trip, there’s no denying that our taste buds have experienced more variation than ever before.
If ever there was a 2020 buzzword to rival ‘unprecedented’, then surely ‘uncertainty’ would be it? However one thing we CAN be certain of is that the Christmas spirit will still jingle its merry way into our lives all through Q4 and up until the big day on the 25th of December. Of course 2020 will likely be a very different kind of Christmas, so we have been investigating what the experts think might happen this year.
Thanks to an unprecedented collaboration between the UK’s biggest publishers, The Ozone Project has built a digital advertising environment - based on trust and fairness - to meet the needs of the modern marketer. Over the past twelve months, Ozone has made great strides in positively changing the digital landscape for advertisers and agencies.
Digital platforms are making positive changes when it comes to the importance of user privacy. This has meant the ability to ID a user using 3rd party cookies or other artefacts obtained in an ad request is on the path to obsoletion. This article identifies how Ozone will identify users in the future.
