Even before coronavirus reared its head, many consumers were fearful of the wider economic impact of Brexit (remember that!) on their personal finances. This, coupled with other policy changes such as the raising of the state retirement age or our consistently low interest rates, means there is little surprise in seeing the nation’s purse strings tightening, or at the very least, becoming a bit tangled.
They say good things come in threes - something that is reflected in the story we’re currently sharing with our customers. The ABC of Ozone looks specifically at a trio of areas that we believe are of critical importance to advertisers and agencies at the moment; Attention, Brand Impact and, of course that perennial festive favourite, Christmas.
As a nation of content lovers, it’s no surprise that we take the opportunity to consume the latest news, information and entertainment updates on whatever device we have to hand. That’s why we’re working hard to ensure that at every touchpoint where our publishers have their readers’ attention, we are able to offer advertisers the opportunity to engage with them.
Following the perhaps predictable result that Waitrose topped the choice of supermarket preference for those working in media, the third week of our Twelve Weeks of Christmas competition was designed to shed light on how our industry might be approaching this wonderful, but in 2020 very unusual, time of the year.
