Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Case study: Scorching results as VTR takes off for travel brand

Case study: Scorching results as VTR takes off for travel brand

This campaign used Ozone’s Premium Only Video product and delivered 80% higher VTR than benchmark, and +6.9% uplift in consideration.

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The Ozone POV - Premium Only Video from the nation's leading publishers

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The Ozone POV - Premium Only Video from the nation's leading publishers

From the early days of Ozone, our video solutions have been a key part of campaign success for many clients, and as we ramp-up investment in our advertiser solutions across the board, we’re delighted to announce the great strides we’ve made with our Premium Only Video (POV) offering.

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Opinion: Time for a digital effectiveness reset

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Opinion: Time for a digital effectiveness reset

Efficiency versus effectiveness. Short-term metrics versus longer-term brand-building. Digital advertising as an afterthought versus digital advertising as an essential channel in the overall campaign mix. All hotly debated topics also the main talking point at the ‘Time for a Digital Effectiveness Reset’ session hosted by Ozone for MediaCom’s Transformation Week 2020.

Ozone publishers scale investment to meet growing advertiser demand

Ozone publishers scale investment to meet growing advertiser demand

The next chapter of growth for the premium publisher alliance will deliver greater transparency, fairness and trust in programmatic advertising for advertisers.

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Another record audience reach for Ozone

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Another record audience reach for Ozone

Continuing our 2020 trend of consistent growth, the latest Comscore data shows The Ozone Project to be on an all time high when it comes to reader reach.

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Ozone is 'Media Brand the Year' 2020

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Ozone is 'Media Brand the Year' 2020

Everyone loves a bit of recognition, and with 2019 being our first full year in existence, it has been wonderful to see the progress we’ve made reflected in a number of wins and shortlists in our industry’s awards.

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Case study: The power of sentiment in campaign optimisation

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Case study: The power of sentiment in campaign optimisation

In partnership with AA and Goodstuff, The Ozone Project reveals the results of a live campaign that demonstrates how brands can take advantage of the reader attention delivered by emotionally-driven editorial in premium environments. Craig Tuck explains how.

Ozone Brand Safety - A solution for advertisers in premium content

Ozone Brand Safety - A solution for advertisers in premium content

Brand safety. Two words that have been firmly on the advertiser agenda for some time now, and as a result of 2020’s craziness have been brought even more to the digital fore. Addressing brand safety might seem like a very simplistic challenge, but the solutions available in-market - often using blunt keyword logic - can impact beyond the ways they are intended to.