Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Horse Racing jumps 8.5 times on the Grand National

Horse Racing jumps 8.5 times on the Grand National

British sporting obsession The Grand National takes place in mid-April and we see interest in our Horse Racing content jump. With engagement growth in the week the race takes place expected to be significant, we take a look at the impact of British horse racing’s biggest single race.

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Religion & Spirituality grows on Ramadan (w.e March 26)

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Religion & Spirituality grows on Ramadan (w.e March 26)

The holy month of Ramadan began last week on Wednesday. With British Muslims nationwide observing four weeks of prayer, fasting and nightly feasts, we saw engagement with our Religions & Spirituality content grow.

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Winter Love Island keeps Reality TV interest hot (w.e March 19)

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Winter Love Island keeps Reality TV interest hot (w.e March 19)

Love Island’s winter run ended last week to once again boost reader engagement with our Television category. Interest in the ITV2 show typically grows Reality TV topic page views by as much as 50%. Our latest Reading the Nation has more.

All winners announced for our Easter promotion, U OK Bun?

All winners announced for our Easter promotion, U OK Bun?

Thank you to more than 700 unique players from across our agency partners who played our daily Easter bunny hunt – U OK Bun? All the winners have now been announced.

Pink News becomes the latest premium publisher to join Ozone

Pink News becomes the latest premium publisher to join Ozone

Today, Ozone – the premium digital advertising platform built for brands by publishers – has announced a new partnership with The Jewish Chronicle, the world’s oldest and most influential Jewish news brand. This latest collaboration will see The Jewish Chronicle become part of Ozone’s audience-led, premium media offering.

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Premium Only Video Pre-roll delivers superb VTR

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Premium Only Video Pre-roll delivers superb VTR

A dream campaign debut for our new Premium Only Video Pre-roll ad format delivered 'reel' results for our entertainment client including a strong 69.8% VTR for a 30-second long video creative.

Easter springs new season’s engagement

Easter springs new season’s engagement

Our latest insight focuses on the expected impact of the changing seasons and Easter. At this time, we see interest in celebratory content and categories grow as Brits look forward to indulging their interests during the extra time off.

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Fashionable Feb is Style & Fashion’s favourite month (w.e March 5)

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Fashionable Feb is Style & Fashion’s favourite month (w.e March 5)

From the catwalks of New York, Milan, London and Paris to our 35m Style & Fashion reader, via our influential premium publisher editorial. The four fashion majors make February a key month for the category. Our latest Reading the Nation has more.