INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.
Last week, reader interest in the early leak and then official release of the teaser trailer for the latest Grand Theft Auto game drove engagement with our Video Gaming category – which grew by more than a fifth – to the top of our weekly charts.
We are delighted to have been named ‘Digital Advertising Sales Team of the Year’ at the 2023 Drum Awards for Digital Advertising. Ozone Smart Bidstream, our multi-award winning publisher technology, was also highly commended in the Game-Changing Technology category.
The Ozone View leads every issue of The Pivot, our publisher newsletter. In a nutshell, it’s our take on industry developments and opinions from across digital media, from publisher strategies to innovations from ad tech.
Last week, cash conscious Brits weighed up the pros and cons of two events – the Government’s autumn statement and Black Friday – that can affect the health of their finances. As such, reader engagement with related content across Ozone grew, such as growth of more than 90% for Sales & Promotions.
Our latest insight feature focuses on how travel’s bounce back in 2023 is set to continue next year. We’ve looked at audiences and when they are most likely to engage with our travel editorial to help inspire brand campaign planning in 2024.
Last week, reader engagement Financial Assistance content across Ozone was +29% higher than the 2023 weekly average, as millions of savvy Brits continued to turn to our trusted premium publishers at key economic moments.
Last week, Singles Day kicked off the annual mega-sales period that now dominates November. Since the start of the month, premium publishers across the Ozone platform have been promoting the best deals and discounts from brands and retailers to grow engagement with our Shopping category.
