Introducing CTRL
Our debut U.S. publisher event
Welcome
Dipti Patel, Ozone
Opening keynote: Digital Ads: Hunger Games
Richard Kramer & Rocco Strauss, Arete Research
The buy- and sell-side are clashing, content owners are struggling to fend off new AI services, and the shape of the Web is being altered by the relentless absorption into multiple Walled Gardens. What’s baked into market expectations, and what major changes might occur to leave the industry in a different – and better – place by 2030?
The Ozone opportunity for premium publishers
Led by Damon Reeve, Ozone CEO
Panel: From Competing Alone to Winning Together
With Josh Stinchcomb of Dow Jones, Dr. Jon Roberts of People, Inc., Sara Badler of The Guardian, and Brad Elders of New York Post.
Moderated by Danny Spears, Ozone COO
Guest speakers
Richard Kramer
Managing Director/Founder
Arete Research
Richard is the founder of Arete (in 2000), the pioneer of independent equity research (before the Wall Street scandals of 2001-2003).
For over 25 years he focused on the wider Internet space, including smartphones, digital consumer products, advertising tech and other internet services. Arete has no conflicts of interest, allowing for frank dissection of industry hype and willingness to offer critical as well as positive comments on tech companies.
Prior to founding Arete, Richard was for four years a #1 ranked tech analyst in Europe at Goldman Sachs, and has degrees from Columbia and UPenn.
Josh Stinchcomb
Global Chief Revenue Officer
Dow Jones
Josh Stinchcomb is the global chief revenue officer at Dow Jones and The Wall Street Journal. He oversees advertising, marketing solutions, corporate subscriptions and C-Suite memberships for the company.Prior to Dow Jones, Josh held numerous positions at Condé Nast. As chief experience officer, he oversaw branded content, experiential and licensing, and also led rapid revenue growth in content, live and product experiences. His previous roles included SVP of corporate sales and publisher of Condé Nast Digital.
He is a notable speaker at industry events and an adjunct professor at NYU’s Master of Science in Publishing Program.
Dr. Jon Roberts
Chief Innovation Officer
People, Inc.
Dr. Jon Roberts is Chief Innovation Officer and has been with People Inc. since 2013. He previously held roles as President, Health & Finance where he oversaw strategy for Verywell, Health, Parents, Investopedia and The Balance. He also held various senior leadership roles including Head of Data Science, where he derived insights from more than 20 years of Internet data across thousands of topics.
Prior to joining People Inc., Jon spent 10 years as a theoretical physicist focused on making dark matter predictions for the hadron collider at CERN, and cosmic ray predictions for the AMS detector on the International Space Station. He also worked on the Pierre Auger telescope in Argentina.
Sara Badler
Chief Advertising Officer, North America
The Guardian
Sara Badler is the chief advertising officer, North America at the Guardian. She is responsible for driving advertising revenue growth, fostering strong client relationships, and leading a high-performing sales team, including marketing, programmatic, and ad operations.
Sara previously served as chief commercial officer at Morning Brew, and prior to that, as chief revenue officer of enterprise advertising and partnerships at Dotdash Meredith. Her career also includes serving as head of programmatic revenue and strategy at The New York Times, as well as similar roles at Hearst magazines and Forbes.
Badler is the recipient of industry awards from Women In Media, 2024; AdExchanger Aware, 2024; Media All Stars 2023; Top Media in Women, 2021; and the Cynopsis Award, 2019. She is a member of the Adelaide board of advisors and holds a Bachelor of Arts degree in American Studies from Dickinson College in Pennsylvania.
Brad Elders
EVP & COO
New York Post
Brad Elders serves as EVP COO for the New York Post where he is responsible for revenu and revenue operations across all lines of business and serves as head of Business Development. In his role as Head of Business Development he was responsible for negotiating a major Content Recommendation Partnership as well as a multi-year Sports Betting Partnership.
Previously he was Executive Vice President and Chief Revenue Officer of Time Inc.where he oversaw Time Inc.’s North American sales organization, NVNT, Time Inc.’s global brand
communications and live media agency and Media Networks Inc., a Time Inc. company that develops new techniques in targeted media, native advertising and branded content. At Time Inc. Elders also served on the board of Viant, Time Inc.’s people-based advertising technology company. In his role at Time Inc Elders was responsible for over $3B in annual revenue and led a team of 400+ people.
Brad has held board roles at the NY Ad Club, where he received the Presidents Award in 2015 for outstanding service and volunteerism to the club as well as Viant. He is also an advisory board member at Education and Hope, a non-profit organization empowering change through Education and Wellness in the western highlands of Guatemala.