Agenda
Welcome
Dipti Patel, Ozone
Opening keynote: Global Media Flows and the Resilience of the Open Web
Tom Triscari, Applied Advertising Economist, Sr. Advisor
As global media flows continue to reshape the digital landscape, the open web faces both pressures and opportunities. Tom Triscari explores the economic foundations of open web publishing through the simple but powerful lens of profits = revenue – cost. The session will unpack where revenue growth opportunities are emerging, where costs can be managed more efficiently, and how publishers can adapt to ensure long-term resilience in a shifting global media landscape.
Smart Pricing: Unlocking Sustainable Revenue Growth with Dynamic Floors
Led by the Ozone team: Charlotte Seagers, Director of Customer Success & GTM, and Hrishi Deodhar, Senior Product Manager.
Get an exclusive look at this new product, explore the benefits global publishers are already enjoying, and learn how to leverage it for smarter, sustainable revenue growth.
Fireside Chat
With Andy Marshall, CEO at Our Media, and Danny Spears, Ozone COO
Guest speakers
Tom Triscari
Applied Advertising Economist, Sr. Advisor
Tom is a leading voice of reason in the adtech industry. He is Sr. Advisor at Landmark Ventures co-managing their AdTech and Media M&A practice. Tom is also the founder of Lemonade Projects, a programmatic innovation canvas and advisory firm based in NYC running projects and experiments at the intersection of economics, game theory, and principles of radical transparency. In addition, Tom operates Quo Vadis, a popular newsletter covering AdTech and finance. Tom advises several early-stage companies in a fractional corporate development capacity and is the co-founder of The Advertising Economic Forum.
Tom’s programmatic experience includes developing early-stage addressable TV and data product requirements in 2007 as part of a consultant team that stood up Project Canoe. From 2008 to 2012, he managed a pan-European team at Yahoo! in Barcelona with responsibility for Right Media, the first programmatic exchange. Tom also held a senior role at pre-IPO Criteo in London building supply-side and data science teams. By 2014 when in-housing took root, he was hired as CEO to reposition Amsterdam-based Yieldr (a DSP platform). Tom went on to found Labmatik, a programmatic transformation advisory helping large global clients from 2015 to 2020. Tom is a non-executive director of Bright Mountain Media (OCT: BMTM) and sits on several startup advisory boards.
Tom has a B.A. in Economics from UCLA, an MBA from the University of Notre Dame.
Andy Marshall
CEO, Our Media
Andy Marshall is CEO of Our Media, the specialist media business which Andy and his management team bought out of the Immediate group in 2023 (and which is part of the Ozone network). Our Media is the latest incarnation of a business Andy launched in 1998 as Origin Publishing and over an eventful twenty eight years Andy has succeeded in selling it and buying it back twice! The company – whose 20 brands include BBC Science Focus, Gardens Illustrated, BBC Music, Homes & Antiques, Gathered, Cycling Plus, Mountain Biking UK and BBC Wildlife as well as a highly successful media consultancy and agency – employs 300 people in the heart of Bristol.
Andy spent five years in the 1990s at Future, before launching Origin and more recently, prior to the buyback, led a number of different businesses within the Immediate Group across digital, print and live events.