Some Might Say the August bank holiday weekend was always going to be last week’s biggest driver of reader engagement across the Ozone platform, but – Little by Little – speculation about a possible Oasis reunion made it a Supersonic week for Music & Audio. We’ll see you down the front.
Seasonal Events
- Will they, won’t they? Definitely, maybe? Yes they will. “This is happening” were the three words Oasis fans had been waiting for following last week’s intense speculation about one of the biggest band reunions in recent history. Setting their differences aside for a huge UK and Ireland tour next year, the Gallagher brothers lit up reader engagement with Music & Audio, with page views for the content increasing by almost a quarter last week.
- The Bayesian yacht tragedy, caused by a freak weather incident, drove reader engagement with News & Politics last week, with more than 150m page views up +6%.
Topical News
- Each year, the August bank holiday gets the party started as the Notting Hill Carnival and the Reading and Leeds festivals take place. As expected, reader engagement with Events & Attractions content increased. Within the category, weekly engagement with the Festivals and Bank Holidays topics was 3.7x and 2.5x higher respectively.
- With summer’s official end just weeks away in late September, a last dash for the sun for many Brits drove reader engagement with Travel content to growth. Within the category, page views for the Europe and UK travel location topics grew by +26% and +12% respectively.