Ozone Outlook 2026
Insights into the Spring, Easter and the May Bank Holidays opportunity
Spring audience behaviours shift as bank holidays spark surges in home and garden renovation, while travel patterns evolve from international Easter trips to May staycations. This activity is fuelled by a critical research phase that begins as early as March, offering a prime window to reach audiences.
Spring is defined by four key audience groups: Memory Makers seeking family experiences, Spring Fixers tackling DIY, Break Seekers maximising leave for getaways, and Sunday Roasters transitioning from roasts to BBQs. Learn more about these groups with our Spring Ozone Outlook.