Summer 2026 is shaping up to be a major moment for advertisers.
The World Cup will see millions locked into every match moment – but the opportunity goes far beyond the pitch. Across the coming months, audiences will also be leaning into everything the summer has to offer – from travel, shopping, food, wellbeing to social plans.
Ozone’s Audience Connection Platform reveals the need-to-know audience insights so you can show up in the moments that matter, on and off the pitch.
immersed
Living and breathing the tournament and everything that comes with it. This highly engaged audience is planning their days around fixtures, second-screening matches, and living the World Cup moment in real time.
the game
Looking beyond the tournament entirely, this audience has different goals altogether — embracing everything else the summer brings, from travel and shopping to food, wellbeing and social moments.
Cast your vote and see where the crowd lands.
Score big this summer with Ozone
To come out on top this summer, you need to understand both sides. Ozone’s Audience Connection Platform helps you do exactly that, capturing audience insights and engagement trends across more than 20m Brits online daily, so you can:
Show up during key match moments and capture the surge in attention the morning after.
Reach high-intent audiences in categories like hospitality events, home hosting and pop culture that spike during major tournaments – including among non-fans.
Tap into Ozone’s Connected Intelligence to predict outcomes, optimise performance, and prove your impact.
Get in touch
Want to reach audiences in the moments that matter?
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Founded by four global publishers, Ozone is a digital advertising business with a difference. We’re powered by the human connections created by audience-first media businesses – where consumers come to be informed, inspired, and entertained.
Our Audience Connection Platform combines scaled connections with deep audience capabilities, enabling brands to activate premium audiences in high-attention environments and drive measurable outcomes.