Results of the Premium Web Methodology study revealed
In mid June 2024, Ozone CEO Damon Reeve and CSO Dora Michail-Clendinnen returned to the Cannes Lions International Festival of Creativity – the place where Ozone first began in 2018 – to launch PwC’s work testing and validating our ‘Premium Web Methodology’.
While you can read about the launch here, the Ozone leadership team has put together a special summary document to outline the core principles behind the work, share some of the key findings and explain why we think it matters to brands and publishers.
At the heart of the ‘Premium Web Methodology’, PwC conducted six distinct tests across two chapters of the work that confirm the following:
Chapter one
- Testing of publisher contracts to confirm the right to use the data.
- Perform testing to confirm that individuals have given their consent for data to be used.
- Confirm individuals are addressable across multiple publishers and browsers.
- Review Ozone’s Always On Measurement methodology for incremental publisher value.
Chapter two
- Perform a walkthrough and test that the segmentations are correct based on Ozone’s methodology.
- Test that no other parties have permission and access to the relevant Ozone signals to create Protected Audience segments when not trading with Ozone.
This milestone study underlines our commitment to best practice, good governance and operational transparency as we support our publishers partners and advertisers drive sustainable business growth.
Download the Ozone summary using the banner below…
Requesting the PwC report
If you’d like a copy of the full PwC report, please reach out to the following members of our senior leadership team. If you’re an advertiser or agency, please contact Craig Tuck, our CRO; if you’re a publisher, please contact Danny Spears, our COO, using the email button links below…
