RESOURCES
Prohibited Creatives
Ozone is committed to delivering a better advertising experience to consumers, brands and publishers. For this reason, Ozone does not support certain types of adverts, or creatives, that are intrusive, which might cause offence or have the potential to mislead consumers.
On this basis, we require our Ad Partners to act responsibly and to ensure that they do not deliver ads, or creatives, that fall within the following descriptions. Ads which:
- Are misleading or contain content that is not reflective of what the user will find on the clickthrough URL;
- Are unbranded;
- Automatically refresh or redirect the user to a new page or app;
- Contain annoying or distracting images, or excessive animation;
- Contain audio that is triggered by anything other than a click (such as auto-play or rollover-initiated audio);
- Contain profanity, nudity or suggestive content or images;
- Describe, depict, or glorify pain, suffering, torture, violence or death of or against humans or animals;
- Employ phishing techniques or seek to trick the user into providing sensitive information by misrepresenting the identity of the advertiser;
- Expand beyond their original size;
- Incite hatred of any race, religion, creed, class or ethnic group, or of any individual or group;
- Infringe intellectual property rights;
- Initiate a download;
- Install spyware, trojans, viruses or other malware;
- Mimic system errors or messages; and/or
- Pop-up on a webpage, upon banner open, or upon page exit;
- Promote adult products, including sex toys and sexual enhancers;
- Promote adult-themed dating, escort services, “mail-order brides,” or similar services;
- Promote any other products, services, or content that are illegal, promote harmful activity, or infringe on the rights of others. This includes sites that provide “how-to” information on bomb-making, lock-picking, and similar topics;
- Promote electronic cigarettes or vaping devices;
- Promote fireworks;
- Promote hacking, cracking, or warez;
- Promote or contain libel or fraud;
- Promote P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement;
- Sell or promote firearms, ammunition, bombs or other weapons, or related design materials, including handgun safety certificates and BB guns;
- Sell or promote illegal drugs, drug paraphernalia, or ways to pass a drug test;
- Sell or promote tobacco, cigarette papers, or blunt wraps;
- Violate any applicable law, regulation, governmental rule or court order.
