Reading the Nation, for the 7 days to 24th October, focuses on home & garden as last week’s news that the UK Government will offer £5,000 grants to homeowners making the switch from gas boilers to more sustainable home heating solutions drove a record weekly audience to the category.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable insights, we have seen:
In the last 3 weeks, with home heating and winter garden maintenance a key topic, engagement with our home & garden category has grown, with average weekly PVs +20% higher than the prior 3-weeks
Tuesday 19th October, when Boris Johnson confirmed grants for homeowners making the switch from gas to sustainable heating solutions, saw a +14% growth in daily home & garden page views
Last week’s total homes & gardens audience of 2.9m unique users is a record weekly high for 2021, as the combination of household topics - inside and out - drove millions of readers to related content
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
