Scale meets precision
With a monthly reach of 9 in 10 of the UK’s online consumers, Ozone’s Audience Connection Platform combines these scaled connections with deep audience capabilities — helping brands activate premium audiences in high-attention environments and drive measurable outcomes, especially during the most glittering time of the year.
While the rest of the country settles in for cosy season, we’ve been deep in the data — and the golden quarter is already taking shape. Explore all twelve categories below to see what we’ve found.
Think publishers are most trusted
Ahead of AI, creators and social media for Christmas decisions.
Trust reviews over brand ads
Trusted reviews outweigh brand advertising by 9 points.
Start shopping early
Nearly a third begin in Sept–Oct to spread the cost.
Value relevance over attention
Top driver of ad attention, ahead of timing (34%) and emotional resonance (31%).
Source: OnePoll Christmas Survey 2026 · n=2,000 UK adults, nat rep by age/gender/region · June 2026
Explore this year’s insights
All twelve categories are open to explore right away. Each week we spotlight one audience category, but you’re welcome to jump ahead to whichever one is most useful for your planning. You can download each chapter of insight below.
Halloween
6.5x average Party Supplies engagement peaks at Halloween.
Home hosting and entertaining
48% are cooking their festive food entirely from scratch.
Technology
3.5x lift in mobile gaming engagement at Black Friday.
Black Friday
10x Sales & Promos surge during Black Friday Week.
Seasonal style and fashion
394 index score for Style & Fashion among Savvy Shoppers.
Charities and giving
+35% increase in donations to a UK charity on Christmas Eve.
Luxury goods
36% share of Cyber Week spend, holding steady through Christmas.
Main Shopper
21M unique users in our Savvy Shopping audience.
Supermarket and grocery
17M unique users in our Festive Foodie audience.
Christmas TV
+89% rise in Reality TV engagement in November.
Festive activities
+50% rise in nightclub visits as party season starts.
Festive drinks
+15% above index for alcoholic drinks this festive season.
So what are you waiting for?
Download the three-part Q4 & Christmas insights series today — every category, no sign-up required.