For the second time in a month, global audiences were drawn to the United Kingdom as Eurovision – the world’s biggest pop party and singing competition – took place in Liverpool. With the UK city hosting the annual celebration of all things pop on behalf of Ukraine, the contest drew in a massive television audience, was won by Sweden and was complemented by our premium publishers’ coverage.

Eurovision interest soars on home soil edition

• +67% average growth for Music & Audio during Eurovision: In the past three years, Music & Audio page views have grown by an average of +67% in the week Eurovision takes place. Sam Ryder’s second place finish last year and a home soil edition this year boosted interest and we can expect the same in Sweden next year. 

• 14.9m Music & Audio page views in Glastonbury week: Almost 15m Music & Audio page views during Glastonbury week in 2022 was marginally higher than Eurovision last year. Interest in the world’s biggest greenfield festival is expected to be high again in 2023 as Sir Elton John closes the Worthy Farm bonanza. 

• 2.2x higher Festivals page views in the summer months: With festival season approaching, expect engagement with related content to grow significantly. Across the summer months last year, monthly Festivals page views were more than double the 12-month average as music fans read about the best shows.

Take Action

• Use our Ozone Ad Manager advertiser tool to create interest driven behavioural segments and broaden reach to audiences reading about music and festivals this summer. Activate relevant campaigns to an estimated 31m Music & Audio, Festivals, Music TV, Concerts and Celebrity Style readers across Ozone’s premium publishers.

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