With contact sports dominating both sides of the Atlantic last week, it wasn’t just the pros delivering the biggest hits – Kendrick Lamar swept the Grammys and stole the show at the Super Bowl with his sublime Drake-dissing halftime performance to boost Music & Audio.
Topical News
Kendrick Lamar’s dizzying Drake-dissing Super Bowl halftime performance and the Pulitzer Prize-winning musician’s Grammy-winning clean sweep with ‘Not Like Us’ last week fueled a +76% week-on-week surge in Music & Audio category page views.
Sticking with the NFL’s biggest night, the Philadelphia Eagles’ victory over the Kansas City Chiefs drove a +61% increase in American Football page views. Meanwhile, the second weekend of the Six Nations boosted Rugby content engagement, with double-digit growth spurred by England’s last-minute win over tournament favourites France in Paris. Rugby engagement is now two-fifths higher than at this stage of last year’s tournament.
Seasonal Events
February’s style season, beginning with New York Fashion Week last week as well as growing interest among readers across our premium audience platform in Valentine’s Day gifting, drove a +29% week-on-week rise in Style & Fashion page views. Top-performing topics included Perfume (+2.8x), Women’s Fashion (+38%) and Men’s Fashion (+32%).
Elsewhere, Medical Health category page views rose +16% last week, driven by heightened interest in World Cancer Day.
