Donald Trump stunned pollsters, political experts and Kamala Harris supporters worldwide last week with a decisive win in the 2024 US Presidential Election. Huge interest in the election build up, results and aftermath drove News & Politics engagement to a new weekly high, surpassing the previous record set during the UK General Election in July.
Topical News
- The political map of the United States shifted decisively last week as Donald Trump won the 2024 US Presidential Election, comprehensively defeating Democrat Kamala Harris. Reader engagement with News & Politics category content surged by over 20%, reaching record levels, fueled by a 4.4x higher Presidential Elections page views.
- Interest in the election has skyrocketed in the second half of the year, with 47m page views for the Presidential Elections topic since July more than 5x higher than H1 2024 and set to remain high to early 2025, as shown in the charts below:
- Upcoming cinematic releases, such as Gladiator II and Paddington in Peru, along with teaser trailers for two upcoming Marvel films – Captain America: Brave New World and Thunderbolts – boosted Movies page views by +70%.
Seasonal Events
- With two weeks remaining until Black Friday and Cyber Monday, interest in Shopping and Sales & Promotions is steadily climbing. Last week, Shopping saw an +18% increase, driven by a 2.4x surge in page views for Sales & Promotions.
- Reader engagement is rising across key categories where consumers are looking to save, including Christmas Shopping (+54%), Gifting (+28%), Home Appliances (+22%), Consumer Electronics (+16%) and Beauty (+8%).
Ozone’s Q4 2024 PMP Packages
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