Video Gaming content boomed this week, as news of a new Lara Croft series and continued buzz around Fallout highlighted the growing crossover between gaming and streaming. Property also surged with renewed buyer interest and rising asking prices pulling audiences back into the market. Awards season momentum continued into this week following the Golden Globes, Milan Fashion Week drove Style & Fashion engagement. Elsewhere, hype is starting to build for the Winter Olympics.
Topical News
News of an upcoming Lara Croft TV series, starring Game of Thrones actress Sophie Turner in the lead role, is helping to fuel a lively 19% surge in Video Gaming. Action-Adventure Games are booming at 2.4x growth, while Strategy Games are shooting up by an impressive 7.8x. Paired the recent release of Fallout, which returned for a second season on Amazon Prime, points to a continuing trend: video games are increasingly making the leap from consoles to streaming screens.
Elsewhere, Property has surged by 45%, driven by renewed interest in the market in the new year. This follows a Rightmove report showing that property asking prices have seen their biggest rise in the past 25 years. Engagement in this category has been fuelled by strong growth across subtopics Apartments, up 2.6x, and Houses, up 71%.
Meanwhile, those who already own are eyeing up the home trends and styles shaping 2026, uplisting Home & Garden content by 31% as audiences look to update their homes, with Remodelling & Construction soaring 3.1x, Furniture 2.6x and Interior Decorating by 27%.
The Netflix adaptation of Agatha Christie’s Seven Dials has sent Books & Literature content soaring, with particular interest in Mystery Novels, up 44% and Bestsellers, skyrocketing 19x. This spike in Bestsellers is also being driven by audience curating their 2026 reading lists.
Seasonal Events
The impact of the Golden Globes last Sunday has continued into this week, with further growth into the Awards Shows category, up an additional 47% week on week. Celebrity Style content has also shot up 43% as fans checked out what their favourite stars wore on the night.
Style content is taking charge elsewhere as Milan Fashion Week continues into this week, strutting Style & Fashion up 7%, with a focus on Beauty, up 32%, Women’s Jewelry & Watches, up 85% and Men’s Clothing, up 58%.
The Australian Open, continuing into this week, is serving up fresh engagement, with Tennis content seeing a 17% surge. Meanwhile, as the Winter Olympics in Milan draw closer, interest in Winter Olympic Sports has jumped by 4.6x, alongside a 7% rise in Italy travel content. View our Winter Sports insights for a closer look.
Now past the halfway mark, Dry January continues to influence audiences. Food & Drink is up 7%, driven by a 58% rise in Non-Alcoholic Beverages as audiences look for new alternatives. Conversely, Alcoholic Beverages is also seeing a 42% lift in engagement. With other health interest continuing, Healthy Cooking & Eating is up 17%.
Careers content is picking up with a 6% boost as the new year continue to bring fresh job openings and renewed applications, driving a 14% rise in Job Search content.
