Main media spend was at its highest growth levels since Q1 2022, the latest IPA Bellwether report shows, and further optimism is expected looking ahead. Our client services lead Emma Cranston comments on the report.

Our latest case study showcases how we toasted success with our client – a leading international beer brand – on a campaign to drive brand engagement.

The Coronation of King Charles and Queen Camilla takes place next month and – as we saw with last year’s Platinum Jubilee – our premium publishers and nationwide audience are gearing up for this historic occasion.

British sporting obsession The Grand National takes place in mid-April and we see interest in our Horse Racing content jump. With engagement growth in the week the race takes place expected to be significant, we take a look at the impact of British horse racing’s biggest single race.

A dream campaign debut for our new Premium Only Video Pre-roll ad format delivered ‘reel’ results for our entertainment client including a strong 69.8% VTR for a 30-second long video creative.

Our latest insight focuses on the expected impact of the changing seasons and Easter. At this time, we see interest in celebratory content and categories grow as Brits look forward to indulging their interests during the extra time off.

Ozone has announced a new pilot partnership with Mail Metro Media, bringing even more of the UK’s best known and most engaging media brands to the premium publisher alliance.

Stephen Windegaard has been appointed to the new position of Programmatic Sales Lead. Reporting directly to Craig Tuck, Chief Revenue Officer, Stephen will be responsible for building and nurturing Ozone’s relationships with the programmatic operations and trading desks of UK agencies and advertisers.

In another major milestone for Ozone in our first five years, a new wave of funding has been announced by our shareholders – founding publishers News UK, Reach plc, Guardian Media Group and Telegraph Media Group – to allow us to build on our stellar growth last year.