Premium Only Video Pre-roll delivers superb VTR
A dream campaign debut for our new Premium Only Video Pre-roll ad format delivered ‘reel’ results for our entertainment client including a strong 69.8% VTR for a 30-second long video creative.
The Audience Connection Platform

A dream campaign debut for our new Premium Only Video Pre-roll ad format delivered ‘reel’ results for our entertainment client including a strong 69.8% VTR for a 30-second long video creative.
Our latest insight focuses on the expected impact of the changing seasons and Easter. At this time, we see interest in celebratory content and categories grow as Brits look forward to indulging their interests during the extra time off.
Ozone has announced a new pilot partnership with Mail Metro Media, bringing even more of the UK’s best known and most engaging media brands to the premium publisher alliance.
Stephen Windegaard has been appointed to the new position of Programmatic Sales Lead. Reporting directly to Craig Tuck, Chief Revenue Officer, Stephen will be responsible for building and nurturing Ozone’s relationships with the programmatic operations and trading desks of UK agencies and advertisers.
In another major milestone for Ozone in our first five years, a new wave of funding has been announced by our shareholders – founding publishers News UK, Reach plc, Guardian Media Group and Telegraph Media Group – to allow us to build on our stellar growth last year.
Commenting on the recent publication of three leading industry reports, our commercial trading director Jacque Chadwick says the time is now for brands to invest in quality, audience-first digital channels.
Savvy savers are getting even savvier as a result of the cost of living crisis. Undoubtedly, part of their journey to better money management involves trusted, premium publisher content. Our latest insight feature explores how what we know about consumer reading habits can inform ISA season campaigns.
In our latest Ozone Opinion from Reading the Nation, A Year in Review, our marketing lead Bryan Scott looks at the importance of appointment-to-view TV – must-watch moments on TV that become must-read moments on Ozone.
Our latest case study focuses on a dynamically optimised creative campaign we partnered on with a leading UK grocer. The campaign delivered impressive results across all key metrics and drove 6.5x ROI.
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