The Audience Connection Platform
Major sporting events have the ability to amp up reader interest in the on-field action. Our premium publisher content complements these sporting spectacles and becomes a must-read for our monthly Sport audience of 32m+ readers.
Main media spend was at its highest growth levels since Q1 2022, the latest IPA Bellwether report shows, and further optimism is expected looking ahead. Our client services lead Emma Cranston comments on the report.
Our latest case study showcases how we toasted success with our client – a leading international beer brand – on a campaign to drive brand engagement.
The Grand National – British horse racing’s biggest single race – took place on Saturday, 15 April. Interest in the race increases weekly page views for Sport by an average of +10%. Reading the Nation has more.
The Coronation of King Charles and Queen Camilla takes place next month and – as we saw with last year’s Platinum Jubilee – our premium publishers and nationwide audience are gearing up for this historic occasion.
Easter week came with a couple of gloriously sunny days which can only mean one thing Brits – get outside, spring clean and get the house and garden in order. Reader interest in every area connected with sprucing up the home increased and we expect to see similar engagement during the May bank holidays.
Engagement with our Travel category grew to its highest weekly level since last August as the Easter holidays began, with topics including last-minute locations, road and rail travel, and travelling with children all driving growth.
British sporting obsession The Grand National takes place in mid-April and we see interest in our Horse Racing content jump. With engagement growth in the week the race takes place expected to be significant, we take a look at the impact of British horse racing’s biggest single race.
The holy month of Ramadan began last week on Wednesday. With British Muslims nationwide observing four weeks of prayer, fasting and nightly feasts, we saw engagement with our Religions & Spirituality content grow.
