Today, The Ozone Project – the UK’s leading digital advertising platform built for brands by publishers – announces BuzzFeed UK and HuffPost UK as the latest premium partners to join the alliance in a partnership brokered with leading digital media company, BuzzFeed, Inc.

Matt Townsend, Ozone’s Director of Product, provides an update on our latest actions to make Ozone a greener and even more sustainable business.

Our Premium Only Video and CPCV Outcomes products deliver blockbuster brand lift results for two charity clients, our latest campaign case studies show.

Our latest retail campaign case study explains how data matching, contextual and geo-targeting and Ozone’s premium environments combined brilliantly to efficiently deliver new customers for a leading online retailer.

Ozone has announced a raft of promotions across the business, incorporating our finance, operations, trading, product and HR functions. These are addition to a number of promotions made in the commercial team last month.

New Ozone study with Lumen Research demonstrates clear link between quality of attention to content and quality of attention to accompanying ads, with the analysis highlighting significantly more attention is paid to ads appearing on premium publisher websites.

Innovation from within our Product & Engineering team shrank our energy footprint by c.65% overnight. Lucas Kaminski explains how in this blog post.

Case study: This outstream campaign for Shelter used Ozone’s Premium Only Video product and delivered 100% higher VTR than the industry benchmark, and +5.4% point brand lift.

This campaign used Ozone’s Premium Only Video product and delivered 80% higher VTR than benchmark, and +6.9% uplift in consideration.