In partnership with AA and Goodstuff, The Ozone Project reveals the results of a live campaign that demonstrates how brands can take advantage of the reader attention delivered by emotionally-driven editorial in premium environments. Craig Tuck explains how.

The partnership increases The Ozone Project’s deduplicated weekly reach by 1.9 million

This campaign targeting small businesses delivered an 11.8% point brand lift, indexing at 151 vs. the global publisher benchmark, with shifts across awareness, consideration, preference and intent measures.

The Ozone Project, the UK’s leading High Attention digital advertising environment, today announces Time Out Media in the UK as its newest publisher partner, further increasing the platform’s reach of audiences who are deeply interested in entertainment and cultural events.

Driving brand building measures is essential in the highly competitive car market, and working with Ozone one of the world’s most recognised car brands experienced a 6.3% point total brand lift during the campaign, with a +15% increase in action intent.

The Ozone Project’s CEO, Damon Reeve, talks to Campaign about how keyword blocking pushes advertisers into the long-tail of unregulated content…

By partnering with a leading financial provider, Ozone was able to deliver a 24.5% point brand uplift across this campaign while beating video VTR benchmarks by +20%.

Insights from leading eye-tracking specialist, Lumen Research has shown display ads on Ozone receives +60% more attention versus other digital inventory, with outstream video receiving +46% more attention.

Working with one of the UK’s leading flight and tour operators, Ozone delivered an exceptional campaign that drove 3x ROI, a 9.2% point brand uplift, while meeting performance targets of 75%+ viewability.