News & Politics is our biggest category, with Politics content garnering a third of total engagement. Last week, party conference season and a significant by-election result for Scottish Labour put Politics firming under the national spotlight. With all eyes on a UK General Election at some point in the coming months, our premium publishers will enable diverse opinions and debate to flourish.

Party conferences puts Politics under the spotlight

• +23% higher: Last week, engagement with the Politics topic from our News & Politics category grew significantly on interest in political party conferences and a Scottish Labour by-election victory. More than 50m page views were +23% higher than the 2023 weekly average.

• 75m page views: A year ago in early September, two huge events drove Politics engagement to an all time weekly high of 75m. In the same week, the passing of Queen Elizabeth II and Liz Truss’s naming as the UK’s new Prime Minister saw weekly engagement almost triple, up +187%.

• 2.58” avg. desktop dwell: With comment, opinion and analysis key components of our premium publishers’ Politics content, time spent reading the topic is longer than other content types across Ozone. This is highest on desktop where average dwell time +34% higher per reader at 2.58”.

Take Action

• A UK General Election is going to happen at some point in the next 15 months. Politicians from opposing parties, and from groups within them, are already setting out their policy priorities to attract support from voters. With a US presidential election also next year, we expect our current Politics audience of 27.8m readers to grow significantly.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience – who we see across the Ozone platform in their millions day-in-day-out – to unearth insights into their habits and behaviours when topics start to trend or big stories break.

Check out previous issues of Reading the Nation below: