Ahead of its imminent 2025 launch, we preview volume two of our ‘Planning Ahead with Reading the Nation’, our guide to what our nationwide audience of online readers will be reading about and when this year…
Planning Ahead with Reading the Nation returns in 2025 with the second volume of our annual guide, offering insights into what internet users across the UK are reading and when. Our latest volume of ‘Planning Ahead’ launches imminently, with print and digital versions.
As with last year’s guide, this year’s edition highlights the key events throughout the year when online reader engagement is likely to peak or reach its highest levels helping you reach our nationwide audience when they’re in the moment.
From pursuing healthier habits and setting new financial goals at the start of the year to supporting bigger ticket buys like property purchases later in the year, British consumers often rely on trusted, premium content to guide their decision-making.
What’s in this year’s guide
Monthly reader engagement growth forecast
Building on last year’s guide, each month we forecast the content categories and topics likely to see increased reader engagement on the Ozone platform, based on average monthly page view growth over the past four years.
Essential monthly calendar and key diary dates
Returning this year is an essential monthly calendar featuring the year’s unmissable occasions and events. Whether it’s bank holidays and celebratory days to the biggest moments in sports and entertainment, we’ve mapped out 2025 so you don’t have to. Additionally, a new ‘Diary Dates’ section highlights key engagement insights for some of the most significant events.
Category focus with annual engagement index
Finally, and also new to this year’s guide, each chapter now features a category focus section with annual insight into when online readers are most likely to be reading about particular content or topics, based on that month’s share of annual category engagement.
The categories are Healthy Living, Property, Autos, Home & Garden, Television, Music & Audio, Sport, Travel, Education, Personal Finance, Shopping and Events & Attractions.
Download a preview of January’s chapter here.
Order your copy now
Fill out the form below to order printed copies of ‘Planning Ahead with Reading the Nation‘ for you and your team. We’ll be in touch shortly to arrange a delivery.
