The FIFA Women’s World Cup in Australia and New Zealand kicked off last week to continue a packed summer schedule of sporting action.

Interest is high in this year’s tournament thanks to the growing popularity of women’s football and the history making exploits of England’s Lionesses at last year’s European Championships.

Women’s World Cup drives multiple topics

• 67.3m weekly page views: The FIFA Women’s World Cup kicked off last week. Interest in the tournament drove weekly engagement with our Football content to 67.3m page views, notably +58% higher than the 2023 weekly average, which can be expected during major sporting events.

• 14.0m daily page views: The Lionesses kicked off their World Cup campaign on Saturday, 22 July with a hard fought 1-0 victory against Haiti. On that day, 14m Sport page views increased by +23% versus the day before as interest in England’s opening match grew.

• Related growth: As we have seen with previous tournaments, there was related growth for content topics in other categories including Home Entertainment Systems (+76%), Alcoholic Drinks (+45%), Fast Food (+34%), Sport TV (+34%) and Sporting Events (+10%).

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• In the past three week, engagement with the Sporting Events topic from our Events & Attractions category has increased by +64%. With the summer’s sporting schedule now well underway, the category is another good area to reach Sport audiences beyond the main, competitive category .

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