Reading the Nation, for the 7 days to 7th November, focuses on COP26 and sustainability content as last week’s climate change conference kick off drove engagement with related content, including an additional +12% weekly page views growth for our science category.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable insights, we have seen:
Audience engagement with our COP26 and sustainability content has grown significantly since the conference began on Sunday 31st October, with 15.1m total page views +41% higher than the previous period
Day 3, when more than 20 countries and financial institutions vowed to halt all financing for fossil fuel development overseas, was the highest engagement day with 2.5m page views up +53% on the day before
With weeks of interest in the build up to COP26 bolstering engagement with our science category, last week’s +12% PVs growth was up again. Of 12.8m weekly page views, 6.8m were for environment content
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
