Last week’s bright sunshine grew weekly Weather page views by more than a quarter while the dazzling finale to the 2021/2022 football season at the weekend drove record seven-day engagement with our Sport content. However, all eyes are now fixed firmly on the Queen’s Platinum Jubilee as engagement with celebratory content, including Food & Drink, bubbles up.
What better way to celebrate Queen Elizabeth II’s 70th year as the country’s reigning monarch than with a huge national celebration across next week’s extended bank holiday.
With millions of Brits finalising their party preparations – and the Queen herself getting into the spirit by officially opening the Elizabeth Line – we’ve seen engagement growing with our celebratory content, especially Food & Drink.
Food & Drink up on platinum preparations
The 23% increase in Food & Drink PVs led to a record weekly high for the category. 17.3m PVs is +22% greater than 2022’s weekly avg. and +5% bigger than the previous weekly high in Easter week when choccie eggs and celebratory Sunday roasts were on the menu.
Almost 5m uniques for the category was broadly in line with Easter week BUT +10% higher than Christmas week 2021. This suggests non-festive celebrations are less planned and perhaps more impulsive for Food & Drink content than the prolonged Christmas build-up.
Huge interest among foodies in the recipe for Jemma Melvin’s lemon Swiss roll and amaretti trifle, which was crowned the winning dessert in Fortnum and Mason’s Platinum Pudding Competition, grew engagement with our Baking & Desserts topic by +11% week on week.
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With just over a week to go until the Queen’s Platinum Jubilee Weekend, there’s still time to reach hungry Brits as they continue to plan their perfect parties. Celebratory content PVs have grown by +18% in the past fortnight versus the previous two-week period.
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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
