Glastonbury’s return after a two-year break brought post-pandemic revelry to Worthy Farm as 200,000 festival fans partied to sets from the Glasto’s youngest (Elish) and oldest (Macca) ever headliners. Brought to a theatrical close on Sunday evening by iconic US rapper Kendrick Lamar, this year’s event drove huge engagement with several of our key content categories to grab the nation’s attention in the last 7 days.
Glastonbury fever sweeps the nation
More than 30m Special Occasions page views topped our weekly charts with +33% growth, 15m Music & Audio page views – the highest of the year – increased by +18%, while a near tripling of Music TV topic PVs helped to drive +10% Television growth.
Not even last week’s nationwide rail strike, which increased engagement with the Unions topic in our Careers category by more than 150%, could stop the party at the world’s biggest greenfield music festival.
Last week’s 45.0m combined page views for our Special Occasions and Music & Audio content categories grew by +28%, which is the second highest weekly rate of growth this year behind the Platinum Jubilee.
Interest in Glastonbury-related content increased across last week peaking on Sunday 26th June, with daily Music & Audio page views more than doubling on Sunday vs. Monday, with 86% engagement growth for Special Occasions content over the same period.
With interest in Glastonbury growing among armchair festival fans at home across the weekend, knowing about what sets to catch up with or who was playing and when on the final day saw 6.5m Television PVs grow by +19% compared to the day before.
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Glastonbury is a tent pole, seasonal live event missed by millions of Brits in the pandemic, so its live return has been a welcome one. With a full season of music and arts festivals to follow across the country, all through the summer, we expect engagement to spike in line with these, just like we saw with summer 2021’s late festival season in September.
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