Our work with a leading global entertainment brand proved to be a dream team up for an iconic film release
A dream team up between Ozone and a leading global Entertainment brand drove viewability 42% higher than MOAT benchmarks for an iconic theatrical and streaming film release.
CLIENT BRIEF
To raise awareness of the ‘bold and iconic’ release of its latest film, the client wanted to target a core franchise fanbase of 16-34s plus a broader film and entertainment audience.
A strong creative, featuring a 30” video trailer, needed to be showcased in rich media, high attention formats.
OUR SOLUTION
Our scaled platform and targeting capabilities combined with a strong creative delivered via our non-intrusive Premium Only Video outstream player and high impact skins format were critical for campaign’s success.
Core franchise fans and broader film audiences were targeted in behaviourally relevant areas, such as Movies, Entertainment and Gaming categories.
To further bolster awareness, audiences already exposed to the campaign were de-duplicated and then re-engaged using sequential formats that utilised the campaign’s hero or villain creative messaging.
CAMPAIGN RESULTS
92% viewability. Strong campaign creative, high awareness of iconic characters and the combination of our high attention, extremely engaging ad formats and targeting delivered 92% viewability – 42% higher than MOAT benchmarks.
10% VTR for 30” video trailer. The non-intrusive nature of our pause-out-of-view outstream video player delivered the campaign’s 30” video trailer to the target audiences in our relevant, editorially governed environments beating VTR benchmarks by 8%.
Brand lift up +4.5%. Our brand study showed a strong, +4.5% growth in overall brand lift despite the enormous popularity of the main character and interest in the new film franchise.
Sources: The Ozone Project, Brand Metrics, 2022
