Reading the Nation, for the 7 days to 17th October, focuses on science as last week’s tale of two Williams - one a royal and a future king; the other a famed former fictional starship captain - rocketed our weekly engagement with the category to top performer.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable insights, we have seen:
Space tourism, sustainability and two well-known Williams boosted our Science category last week as William “Captain James T. Kirk” was blasted into orbit and Prince William’s Earthshot prize winners were revealed. 9.7m science page views grew +37% week on week, while 3.1m unique users was our second highest weekly science audience of the year
Monday 11th October saw another royal - this time Prince Charles - question the impact of the environmental campaigning tactics used Extinction Rebellion and Insulate Britain, with daily science page view up +70% on the day before
Science engagement peaked on Thursday 14th October, with 1.6m daily page views, as Prince William said the world’s “greatest brains and minds” should focus on sustainability and not space travel
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
Get weekly Reading the Nation notifications
If you LOVE Reading the Nation you can sign up to receive our weekly notifications here.
About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
