Today, The Ozone Project announces the launch of the Better Future Series, a programme of thought leadership events designed to highlight the opportunities for, and address the challenges of, the ever-changing digital advertising market.
From cookies to context, currencies to competition, the world of digital advertising as we know it is changing fast. At Ozone we believe this period of change presents a once-in-a-generation opportunity to re-architect what this new future looks like and the role we all play in it.
And while most of the headlines have centred on what is changing, there has been much less focus on why this change is happening, the opportunities this change will create, and our respective roles in making positive change happen.
That’s why today we’re delighted to announce the launch of the Better Future Series. Across 2021, we will be hosting regular, open-invitation events focused on our industry’s most topical and talked about themes, and the opportunities they create for advertisers.
Whether it’s user identity or success measures, first party data or attention metrics, this series will not only dissect the issues of the day, it will also showcase the initiatives at the heart of Ozone’s mission to create a better future for all.
This document gives a view of what we see as ‘The Path to a Better Future’. Each session we curate will have an accompanying white paper that describes in more detail the journey that both Ozone and our industry is on.
