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New quarter, new focus on fun things to do (w.e October 9)

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The start of a new quarter brings with it a renewed focus for millions of Brits as they organise their time and schedule fun things to do with friends and family.

As such, the first week of October has seen engagement with our Events & Attractions content increase, as consumers seek out inspiration for ways to spend their time – from half term and Halloween later this month to next year’s biggest events.

New quarter, new focus on fun things to do

  • With the dates of 2023’s eight bank holidays officially confirmed, and the potential of an additional one for King Charles III’s coronation, engagement with the Bank Holidays topic within our Events & Attractions content increased 10-fold to 3.6m page views.

  • Parents planning family things to do during the upcoming October half term, which takes place later this month and coincides with Halloween, are turning to our travel content for inspiration. The Travelling with Kids topic more than tripled last week.

  • Looking further ahead, Liverpool – named as host city for next year’s Eurovision Song Contest – boosted the Concerts & Music Events topic. While hotels in the city had to suspend bookings due to massive demand, the content grew by +77% week on week.

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  • Quarter four is here and with it comes growing engagement with our Events & Attractions content as consumers seek inspiration to plan out the busiest part of the year. Almost 400m category page views in Q4 2021 was a huge +26% higher than the prior period, so we are expecting similar significant growth again.

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