With spring nearly sprung, Ozone Agency Sales Director Jacque Chadwick looks at growing consumer interest in our homes and gardens content
Boosted by the UK Government’s lockdown easing plan, with schools now reopened and the promise of outdoor social gatherings on the horizon, UK consumers are once again busily getting their homes and gardens ready for warmer weather and better times. As such, we see interest high in our home and garden content, with 9.5 million unique users viewing 52 million pages of home and garden content in the last 30 days.
Our depth of home and garden content is 61% positive in sentiment, which may provide influence on consumers seeking inspiration, information and advice on household hacks.
Popular experts with a broad appeal, including Mrs Hinch, Dick and Angel Strawbridge, and Monty Don, are among the people most related to our home and garden content.
Taking a look back at last year when DIY trended nationwide during lockdown 1, we saw home and garden page views increase +22% in Q2 versus Q1.
While growth did slow in the summer months as lockdown restrictions were eased, page views in Q4 rocketed by a significant +59% compared to Q3.
Interest in home and garden content continues in January with page views +53% versus December. The most-read subtopics include home care, home appliances and interior decorating.
With the first bank holidays of 2021 fast approaching and interest in this positive content high, Ozone can connect you to DIY hungry audiences behaviourally or contextually.
