Powering and empowering the Premium Web
Our strategic agency sales lead Natalie Dawson examines the value of trusted premium publisher content during the cost of living crisis in our latest Ozone Opinion from Reading the Nation, A Year in Review.
The cold snap may have driven car readers to content about keeping their motors running during the big freeze, but much of last week’s +25% page views growth for our Automotive category is due to expected interest in new cars in the build up to March’s new registration plate launch.
Our latest case study for a video campaign we partnered on with a leading UK financial institution drove impressive brand lift thanks to strong 77.9% viewability and 46.7% VTR.
Our strategy lead Frances Lazenby explores how Ozone’s unique first-party data highlights the moments that matter most to consumers and discusses the evolution of the new planning paradigms in our latest Ozone Opinion from Reading the Nation, A Year in Review.
Reading the Nation, A Year in Review is your essential planning guide for the year ahead. Highlighting the impact of seasonality and tentpole occasions on reader habits, the review also features four Ozone Opinions to help guide planning around bigger topics and events.
Last week, while Books & Literature page views more than doubled as the official release of Prince Harry’s autobiography ‘Spare’ – due out this week – was scuppered by leaks, there was early January growth for our Personal Finance content.
Our first Reading the Nation of 2023 takes a look back at the final week of the year – also known as Twixmas – which sees a significant and swift shift in the nation’s reading habits, as content about planning ahead takes precedence.
From rocketing revenues and innovative product launches to growing advertiser and publisher counts and a greater focus on operating more sustainably, read our prize-winning Media Brand of the Year award entry.
Today, Ozone– the UK’s premium digital advertising platform built for brands by publishers – has announced a new partnership with Autovia, the UK’s most influential automotive media business.
