Today, Ozone– the UK’s premium digital advertising platform built for brands by publishers – has announced a new partnership with PinkNews, the world’s largest and most influential LBGTQ+ media brand. The new relationship will see PinkNews become part of Ozone’s centralised audience proposition for advertisers.

A dream campaign debut for our new Premium Only Video Pre-roll ad format delivered ‘reel’ results for our entertainment client including a strong 69.8% VTR for a 30-second long video creative.

Our latest insight focuses on the expected impact of the changing seasons and Easter. At this time, we see interest in celebratory content and categories grow as Brits look forward to indulging their interests during the extra time off.

From the catwalks of New York, Milan, London and Paris to our 35m Style & Fashion reader, via our influential premium publisher editorial. The four fashion majors make February a key month for the category. Our latest Reading the Nation has more.

Ozone has announced a new pilot partnership with Mail Metro Media, bringing even more of the UK’s best known and most engaging media brands to the premium publisher alliance.

Stephen Windegaard has been appointed to the new position of Programmatic Sales Lead. Reporting directly to Craig Tuck, Chief Revenue Officer, Stephen will be responsible for building and nurturing Ozone’s relationships with the programmatic operations and trading desks of UK agencies and advertisers.

Our Shopping content enjoyed its highest ever seven day engagement figure last week, with interest in Grocery Shopping for Pancake Day a big page views driver. Expect more seasonal shopping growth with Mother’s Day and Easter coming up in the next six weeks.

Last week, our Television content enjoyed its highest levels of engagement of the year. With reader interest high in the biggest telly events, our publisher content is a key way for readers to extend their viewing passions beyond the box.

In another major milestone for Ozone in our first five years, a new wave of funding has been announced by our shareholders – founding publishers News UK, Reach plc, Guardian Media Group and Telegraph Media Group – to allow us to build on our stellar growth last year.