New Ozone study with Lumen Research demonstrates clear link between quality of attention to content and quality of attention to accompanying ads, with the analysis highlighting significantly more attention is paid to ads appearing on premium publisher websites.

Innovation from within our Product & Engineering team shrank our energy footprint by c.65% overnight. Lucas Kaminski explains how in this blog post.

Case study: This outstream campaign for Shelter used Ozone’s Premium Only Video product and delivered 100% higher VTR than the industry benchmark, and +5.4% point brand lift.

This campaign used Ozone’s Premium Only Video product and delivered 80% higher VTR than benchmark, and +6.9% uplift in consideration.

From the early days of Ozone, our video solutions have been a key part of campaign success for many clients, and as we ramp-up investment in our advertiser solutions across the board, we’re delighted to announce the great strides we’ve made with our Premium Only Video (POV) offering.

In partnership with AA and Goodstuff, The Ozone Project reveals the results of a live campaign that demonstrates how brands can take advantage of the reader attention delivered by emotionally-driven editorial in premium environments. Craig Tuck explains how.

The partnership increases The Ozone Project’s deduplicated weekly reach by 1.9 million

This campaign targeting small businesses delivered an 11.8% point brand lift, indexing at 151 vs. the global publisher benchmark, with shifts across awareness, consideration, preference and intent measures.

The Ozone Project, the UK’s leading High Attention digital advertising environment, today announces Time Out Media in the UK as its newest publisher partner, further increasing the platform’s reach of audiences who are deeply interested in entertainment and cultural events.