The Ozone Project, the UK’s leading High Attention digital advertising environment, today announces Time Out Media in the UK as its newest publisher partner, further increasing the platform’s reach of audiences who are deeply interested in entertainment and cultural events.

Driving brand building measures is essential in the highly competitive car market, and working with Ozone one of the world’s most recognised car brands experienced a 6.3% point total brand lift during the campaign, with a +15% increase in action intent.

The Ozone Project’s CEO, Damon Reeve, talks to Campaign about how keyword blocking pushes advertisers into the long-tail of unregulated content…

By partnering with a leading financial provider, Ozone was able to deliver a 24.5% point brand uplift across this campaign while beating video VTR benchmarks by +20%.

Insights from leading eye-tracking specialist, Lumen Research has shown display ads on Ozone receives +60% more attention versus other digital inventory, with outstream video receiving +46% more attention.

Working with one of the UK’s leading flight and tour operators, Ozone delivered an exceptional campaign that drove 3x ROI, a 9.2% point brand uplift, while meeting performance targets of 75%+ viewability.

In Q4 2018 The Ozone Project ran a six-figure campaign with Dunelm, the leading home furnishing retailer. Ozone’s precise targeting and audience modelling increased brand consideration by 8%, brand preference by 13% and intent to buy by 22%.