Reading the Nation, our weekly insight into the content that’s capturing the attention of Britain’s adults online, puts the spotlight on 2021 in our review of the year
Each week over the last year, we have been keeping a close eye on the content that has captured Britain’s attention in Reading the Nation. Acting as a weekly barometer into the interests of a nationwide audience of adults online, we now also have a sound benchmark to help inform future engagement trend assumptions. You can download our review at the bottom of this page.
In Reading the Nation, A Year in Review we look back at the year's most notable trends. From January's Healthy Living boom and exploding Sport engagement across the summer to a national focus on Sustainability during COP26 and Bond's blockbuster Movies audience, our review of the year has something for everyone.
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