Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
As such, we bring you Reading the Nation with The Ozone Project, a new weekly insight-driven overview into the content and topics that are catching light among our highly attentive, frequently returning readers.
This week's Reading the Nation: the 7 days to 16th May focuses on the performance of our Food & Drink content, as on Monday 17th May the hospitality sector finally opens up to indoor eating and drinking.
In the 7 days to Sunday 16th May we saw:
Food & Drink content page views increase +7% week on week to 11.2m, with articles about restaurant openings, ranging from family-focused eateries to fast food outlets, all driving engagement
Page views growth of +28% on Sunday 16th May vs. the prior day. The 2.0m Food & Drink page views seen on that day was 25% higher than that week’s 7 day average
Events & Attractions page views grew +1.4% week on week, with 6.1m Bars & Restaurants page views total was the highest area of engagement
For more insight on Food & Drink, and the other top-performing content topics and articles from across the Ozone platform, download the latest Reading the Nation here.
About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
