Reading the Nation, for the 7 days to 14th November, focuses on shopping as we saw growing engagement with the category as page views increased +13% versus the week before; growth that was largely driven by Singles’ Day on 11th November and the build up to Black Friday.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable insights, we have seen:
Black Friday makes November a HUGE shopping month and in the second week of the month we saw engagement with the category growing, with page views up +11% vs. the same week a year ago
Daily shopping page views hit 1.1m on Singles’ Day, up by a modest +7%. However, a further +17% daily page views increase on Friday 12th showed engagement with sales and promotions content remained high
We know that engagement with our shopping category will explode in the lead up to Black Friday. Last year, page views were +32% higher in the second half of November vs. the first 2 weeks of the month
UPDATE: In the 7 days to 21st November, consumer engagement with Black Friday related Shopping content on Ozone sites is currently +11% higher than a year ago, with last week’s 10.4m page views also up +25% versus the week before
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
