Hitting the tills to get summer ready, with school’s out and holidays taking off, saw weekly engagement and audiences for our Shopping content hit a record high for the year.
With living costs continuing to rise – driven by 9.4% inflation, currently at a 40-year high – individuals and households may be feeling the squeeze but they are continuing to engage with our reliable, trusted Shopping content to help them live more cost effectively.
Shopping surges on summer sales
Coinciding with the break up of schools, the start of the summer and back-to-school sales grew engagement and audiences for our Shopping content to a 2022 record. 9.0m page views and 2.9m unique users were up +20% and 11% respectively week on week as consumers shopped around for the best cost-of-living-beating deals.
With school’s breaking up for the summer holidays and parents and pupils on the look out for the perfect present for their teachers, a key driver of Shopping content growth was a +443% increase in weekly Gifting page views (from 210k to +1.1m weekly PVs).
School might only be just out but eagle-eyed parents are already seeking a back-to-school bargain. Engagement with the Discounts topic increased by +82% week on week. A trend also driven by deal hunters is a +152% growth in Second-hand Market PVs MoM.
And news that one lucky UK-ticket holder scooped a record EuroMillions jackpot of £195m to fund the mother of all shopping sprees drove interest in our Lottery topic. Page views for the topic increased by +52% week on week.
Take Action
The cost of living may be impacting their spending power, but consumers are continuing to turn to our Shopping content to help them find the best deals. With back-to-school shopping coming soon and Singles’ Day, Black Friday, Cyber Monday plus Christmas all on the H2 horizon, we’ll see engagement grow around these key Shopping events.
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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
