Reading the Nation, for the 7 days to 19th December, focuses on Sport as interest in the BBC Sports Personality of the Year and Sir Lewis Hamilton’s on and off track exploits powered the category to a 3 month engagement high.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable insights, we have seen:
Last week’s Sport audience of 7.5m unique users is the highest in the last 3 months as SPOTY crowned a memorable year of heroics for Britain’s sporting superstars, including overall winner Emma Raducanu
Sunday 19th December, the day the winners of SPOTY 2021 were announced, increased engagement with related categories as 12.9m combined Sport and TV page views grew +15% vs. the day before
Elsewhere, denied the 2021 F1 drivers title BUT picking up a knighthood for his services to diversity within the sport, Sir Lewis Hamilton’s exploits on and off track drove +55% weekly Motorsport page views growth
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
