This week's Reading the Nation, for the 7 days to 26th September, focuses on our television category and dance content as Strictly Come Dancing returned to BBC One for a new series to lift the nation.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable insights, we have seen:
Overall engagement with our television category received a Strictly lift at the weekend, with 4.6m daily average page views on Saturday and Sunday +18% higher than the 7-day daily page views average
With two live shows on BBC One on Saturday and Sunday, our television audience also grew over the weekend, with 1.6m average daily unique users +16% higher the 7-day daily unique users average
Strictly’s ability to sashay between areas of interest, from television to arts and culture, saw related Strictly and dancing content also boost our fine art category, with 3.8m dance page views a big driver last week
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
