This week's Reading the Nation, for the 7 days to 19th September, focuses on Style & Fashion as huge interest in last week’s Met Gala Ball and London Fashion week drove our weekly audience to a record high for the year.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable style & fashion category insights, we have seen:
Last week, 4.3m style & fashion unique users - a 2021 record - read about the eye-catching gowns worn by Kim Kardashian and Alexandria Ocasio-Cortezin at the Met Gala Ball and London Fashion Week
The combined effect of the two annual events ensured that our already considerable weekly style & fashion audience was +7% higher than the year’s previous high when London Fashion Week took place in June
Saturday’s 3.1m page views and 1.3m unique users grew by more than +50% on the prior day respectively, as our publishers’ style & fashion editorial continued to pour over the highlights of both events
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
